Melbourne, FL— May 1, 2023 — Traffic 360 LLC today unveiled a complete rebranding in celebration of its 20th anniversary, marking a milestone in the company’s commitment to providing an affordable, full-featured CRM system focused on ease of use by leveraging the newest technologies available. Reflecting the company’s focus on its new product, Traffic 360 CRM, the rebrand signals a strategic shift from its previous identity as Traffic Control CRM, showcasing the evolution and innovation driving the company’s growth.

Developed in the heart of the Space Coast in Florida, Traffic 360 CRM thrives in an environment enriched by cutting-edge technology companies and an exceptional talent pool of software engineers. Traffic 360 is a web-based Software as a Service (SaaS) designed to streamline today’s digital retail sales experience in car dealerships. The platform seamlessly integrates with various dealership management systems (DMS) such as ADAM, Automate, Autosoft, CDK, and Dominion, ensuring smooth operations across all aspects of the dealership.

Co-Founder and Lead Software Architect David Jenurm emphasizes the importance of adapting to modern follow-up processes and ensuring the platform’s ease of use. “We leveraged our solid platform, created with over 20 years in the industry, and built an interface for our customers with the newest and very best technologies available,” says Jenurm.

Traffic 360 boasts a comprehensive dashboard that consolidates recent customer communications and leads, allowing salespeople to efficiently build stronger relationships with their customers without having to navigate through various parts of the application. The platform also offers a full-featured mobile app, live support, and 1-on-1 support and training provided by US-based professionals for your employees, ensuring high-quality assistance and personalized attention.

Traffic 360 provides all the important features found in big box CRM systems but without the hefty price point. The platform includes essential features dealerships are looking for, such as internet lead management, sms texting, email, custom forms, marketing tools,  and OEM integrations.

For more information on using Traffic 360 in your dealerships, please visit

About Traffic 360 LLC Traffic 360 CRM has roots in auto dealership software and services spanning decades. Including their legacy CRM software products Traffic Cop & Traffic Control, their family-owned business has been offering dealers software solutions for over 20 years. Their beginnings developing a CRM product for a top DMS provider ensured that over the years, thousands of users in hundreds of dealerships across the US have helped their development team to continually improve and innovate.