Full Featured, All Inclusive.

Our offering includes all of the comprehensive features you’ve come to expect from a front end sales system. DMS, OEM and third party integrations, desking, email, texting, reporting, followup automation, mobile apps, unlimited forms, document management, one-on-one training and more.

Communication Dashboard

Traffic 360 makes it easy for your team to communicate with customers in the manner they prefer. Our Dashboard places new emails, text messages and leads front and center so that inquiries are effectively nurtured. 50% of sales happen after the 5th touch – maximizing sales for your dealership.

Live Support and 1-on-1 training

Our unlimited new hire and refresher training ensures new and existing employees are engaged with the system to ensure positive results. Your dedicated US based account rep is available using a direct phone number, without having to contact a call center.

The Only Tool You’ll Ever Need

Traffic 360 has all of the important features the big box CRM’s offer, but without the hefty price point. We have all of the fundamentals dealers are looking for such as internet lead management, desking, custom forms, a full featured mobile app, OEM Integrations, DMS integrations, and document management but without the excessive features many dealerships do not need or use.  


Employee activity management with our Automotor task assignment system, a personal calendar and appointment book, and a constantly updating list of current opportunities that implement custom letter, email and call script templates.

Mobile App

For iOS and Android, our app gives staff the ability to create and check the status of UPs, reply to Emails/SMS messages, receive and stop the clock on OEM or 3rd party leads, scan drivers licenses and view inventory from anywhere.

Desking (Summer 2023)

Our desking tool is powerful enough for a finance manager yet easy for a sales rep to understand. Rebates, front and back adds, GAP & other contract types, government fees, Taxes and Licensing are configurable for each deal. 


A unique NPPI-compliant container that gives salesmen and managers full visibility of all emails coming into and leaving your store. Managers can view, forward, or even reply to customer emails in a salesman’s absence so customers won’t slip through the cracks.


Makes it easy for customers, sales staff, and managers to communicate via SMS using the desktop or mobile app – all while staying compliant and within privacy laws and telemarketing requirements.


Inventory integration with your DMS gives you a complete view without having to switch programs. Integrated with your DMS with full details including accounting/service figures. Find a unit quickly as you type or in depth with our multiple search options.


Integrated with your choice of 3rd party providers to distribute leads to your employees using multiple methods all configurable by management. From manual or provider biased distribution to round robin timed interactions we’ve got your leads covered.

Custom Forms

Unlimited plain paper custom forms for your store allow your staff to print your sales workflow documents using previously entered data or to have your customer fill out prior to delivery.



Easily make appointments from anywhere in the application – all viewable by management. Use the store calendar to track sales staff time off. Schedule at home deliveries or test drives using our tool newly built for today’s digital retailing experience. 

Modern Architecture

You won’t see this feature on our competitors lists. We leveraged our solid platform that we’ve created with over 20 years in the industry and built an interface for our customers with the newest and very best technologies available.

"“Mike, our designated support specialist at Traffic 360 did a great job of getting us going. We have some excited salespeople and I am sure we will sell more vehicles with Traffic 360's help!”"

Mike Naylor
GM McGinley Chrysler

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