A dealership CRM still built and maintained by the people
who started it in 1999.
Modern interface. Mature business logic. 27 years of hands-on dealership experience encoded in every screen.
Full Featured, All Inclusive.
Everything a modern dealership CRM should have, in one platform. Penny-perfect desking. Real-time multi-channel messaging. Engagement scoring that surfaces Hot leads. DMS, OEM, and third-party integrations. Mobile app with VIN and license scanning. Unlimited forms and document management. One-on-one training. No surprise add-on fees.
Take a Test Drive
A full-featured, dealer-built CRM that doesn’t require an enterprise contract or an enterprise price tag. We’d rather show you than tell you.
Independent US-based Team Since 1999.
Every major dealership CRM has been bought, sold, or rolled up by private equity in the last decade — and dealers feel it every time they call support. We’re still independent, still based in the US, still owned by the team that started this in 1999. The person you talk to today is the person you’ll talk to next year.
Built in Dealerships,
for Dealerships.
Traffic360 is a modern CRM and ILM platform designed for ease of use,
at a price that fits every dealership’s budget. We work directly with high-volume
sales staff and BDC teams to design a system that helps
them sell more cars — without the hassle their competitors put up with.
What Sets Us Apart
A single, low-cost, contract-free platform that runs your entire front-end sales operation — desking, follow-up, communications, reporting, and team management. Everything your store needs to sell more cars and run a tighter operation.
Desking
Most CRMs don’t have a real desking engine — they integrate with a third-party tool or punt to your DMS. Ours was built from scratch starting in 1999, designed to match a bank-grade DMS calculation to the penny. Run unlimited deals side-by-side per customer — retail, cash, lease, multiple vehicles, every rebate scenario — all calculated in real time. 27+ years of state quirks, lender rules, and edge cases later, it still ties out with your finance office. No padding deals. No surprises at the desk.
Employee Management
Most managers can’t answer “is my team being productive right now?” — not because the team isn’t working, but because nobody’s tasked them. Traffic 360 gives every salesperson a clear task list, personal calendar, and live view of their current opportunities and customer history. Management sees the same view, in real time. No more guessing who’s working their leads.
Data Management
Every screen in Traffic 360 updates the moment something happens — a lead arrives, a customer texts back, a deal changes, an appointment confirms. No refreshing. No stale data. Your whole team sees the same dealership in real time, all day long. Built on Microsoft Azure with enterprise-grade security and built-in analytics.
Easy to Use,
or Nobody Uses It
A CRM only works if your salespeople actually open it. We’ve spent decades sharpening the screens they touch hundreds of times a day so the software stays out of their way and helps them sell. No endless training. No fighting with the system. Just a tool they’ll actually use.
Every Salesperson Knows Who to Call Next
Traffic 360 scores every customer 0-100 based on real engagement — calls, texts, emails, appointments, even walk-in visits. The Hot leads rise to the top automatically, updated every 5 minutes, so your team works the customers most likely to buy first. No guessing. No gut feel. Just the next right call, right in front of them.
Managing Your Business Doesn’t Have to Be Hard.
Our Mobile App puts the power of your dealership in the palm of your hand.
Download our mobile app for Apple iOS or Android for the ability to create UPs, reply to texts and emails, assign leads, and view inventory from anywhere. Mobile driver’s license and VIN scanning makes working on the go even easier.
"I love how easy I can set custom followup actions for my sales team using the Automotor feature in Traffic 360"
– Steve Mack, Les Mack Ford